Search Engine Optimization

Why am I not No.1 in Google, we hear you shout!

DesignHause offer a complete Search Engine Optimisation (SEO) service which can encompass all the elements described below.

Research, Research, Research

What are you about, what are your products or services, who is your target market?

For example a very new website which wishes to start selling products immediately may require a different SEO technique to that of a website which is already well established but needs SEO to achieve more prominent ranking.

What we can do for you

  • Full 'Pay Per Click' (PPC) and Adsense management.
  • Keyword and Key Phrase analysis of both client and competitors website.
  • Keyword tracking to monitor fluctuations in keyword popularity and search volume.
  • Keyword optimisation based on analytical results.
  • Keyword density checking.
  • Management of Multi package PPC campaigns to target specific business areas or products.
  • Regular website content optimisation and monitoring.
  • Inbound/outbound link verification
  • Regular search engine submission and rank checking
  • HTML validation and optimisation.
  • Monthly reports which detail PPC results, organic results, visitor traffic and ‘click throughs’.
  • Optimisation of all new page content when added to website.
  • Recommending secondary methods for search engine ranking improvement (email/viral/affiliate/banner advertising etc)
  • Reporting referring URL’s (sites that people have visited you from)
  • Popular search phrases people use to get to your site.
  • Geographical data on visitor locations

No idea what this all means?

We believe in an upfront honest approach, so come and talk to us and we will package a solution for you and explain what the strategy will be and why.

Let's keep it simple!

Need to know how you rank

The Snapshot SEO Report is the perfect tool for identifying where your website is in the online marketplace. So often companies are forced to make uninformed decisions because the lack of information.

The Snapshot looks at the current listing of Keywords that the client would like to rank well for and researches the validity and traffic volume of the current keywords. Out of this analysis comes a suggested list of Keyword terms to target in the internet marketing campaign going forward.

Once the keywords are established research is conducted into the following area’s:

  1. Full search engine keyword analysis finding profitable keywords, current rankings and opportunities.
  2. On Page SEO analysis, focusing of the metadata (tags, descriptions, headers) of the website and providing insight into how the search engines view the website
  3. Off Page SEO Analysis, focusing on internet factors that affect the website but do not exist on the website (back-linking, redirects, directories)
  4. Competitive Analysis of your top internet competitors
  5. Social media opportunities

This data is then collected and commented on in a summary report. This report will guide the client on making the decisions they need to in order to succeed online.

The final step is an Action Plan that outlines the steps necessary to walk into a more successful internet presence.



 
What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.




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